About LG

LG’s innovative technologies, unique products, and cutting-edge designs are an investment in the future.

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of KRW 54.26 trillion (USD 49 billion) in 2011. LG is comprised of four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.

HIGH DYNAMIC RANGE DONE RIGHT – Super UHD is LG’s best 4K LED TV, a Smart TV offering a superior viewing experience through advanced technologies delivering over a billion rich colors, smoother motion and elevated brightness plus HDR with Dolby Vision™.

HDR stands for high dynamic range. The term is also used in photography, with HDR on some cameras and many smartphones.

With televisions and photography, the intent is to recreate an image that’s as close to that seen by the human eye or to better recreate the vision of the original storyteller. That often means balancing out light and dark areas. For example, you wouldn’t want to lose shadow detail because of a bright sky, and vice versa.

When it comes to Television, capturing the original intent is handled in a couple of areas. The first is contrast, dealing specifically with the relationship between light and dark, and color. HDR offers a wider range of colors making all of this possible.

The results delivered by HDR should mean more magnificent colors. HDR aims to be a visually stunning experience. HDR is best used in situations where you have very bright and very dark areas in the same frame, like a candle in a dark room. With HDR, the viewer can now see the complete difference between the dark area in the room and the light of the candle. It provides for a much more enjoyable viewing experience.

HDR SUPER WITH DOLBY VISION™ – LG Super UHD TVs support both HDR10 and Dolby Vision™, delivering the look that filmmakers intended, while assuring full playability of current and upcoming HDR streaming content, such as Netflix.

IPS 4K QUANTUM DISPLAY – One of the secrets behind outstanding UHD performance is the specially designed display panel with in-plane switching. IPS delivers accurate colors that remain more consistent at wide viewing angles, with four times the resolution of Full HD. With IPS, any seat can be the best in the house.

LG OLED uses revolutionary self-lighting pixels, individually controlled to achieve perfect black and infinite contrast. It has an expanded color palette virtually identical to today’s digital cinemas, enjoyable from a wide viewing angle. LG OLED 4K TVs also support standard HDR and Dolby Vision™.

(via LG.com)

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