It’s never a boring day in San Francisco – especially when the day beholds the highly anticipated Apple Worldwide Developers Conference (WWDC).
As one of the most coveted consumer technology brands, with a throng of loyal brand ambassadors, Apple continues to “wow” with technological ingenuity. Kicking off the annual WWDC, Apple unveiled its next-generation MacBrook Pro line of personal computers.
In addition to tweaks and overall improvements to the MacBook Air lineup, Phil Schiller, senior vice-president of Apple’s worldwide marketing, revealed the latest MacBrook Pro, which will weigh in at approximately 4.5 pounds – not to mention that the sleek 0.71 inch width is a quarter thinner than the current Pro, making it almost as lightweight as the Air. Upping the ante, the new MacBook Pro will include a retina display and feature a 15.4-inch display with a pixel density of 2880 x 1800 and an impressive battery life of seven hours. Furthermore, updates to the existing line of Air and Pro computers will include new Intel Core Processors, faster graphics and more flash storage.
Most exciting seems to me the announcement of iOS 6 – Apple’s refreshed and replenished mobile operating system. Among the advancements Apple fans will see enhanced Siri capabilities, Facebook integration and more:
- Sports fans will revel in Siri’s new ability to pull in sports news and updates from Yahoo.
- Thanks to Yelp integration, Siri can now offer better restaurant information, including average price per menu item, reviews and Yelp ratings.
- Siri has partnered with Open Table, offering a tab to make reservations via the Open Table app.
- Siri has also partnered with Rotten Tomatoes, allowing you to watch movie trailers.
- Siri will enable you to tweet by voice.
- Facebook is now a “baked-in” part of iOS.
- Just sign-in once through settings and everything is set up.
- Facebook integration will allow you to share photos, links maps, iTunes and Game Center content.
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