Now that TV makers are progressively moving towards 4K television sets, the question still lingers for consumers, “Where is the content?” Sony believes it has answered that question.

They have recently released the Sony FMP-X1, a 4K media player, that comes loaded with 10 feature films and video shorts, but in the minds of consumers that simply is not enough. Well, Sony promised access to more content as part of a video service and it has delivered.

The Sony Video Unlimited 4K Service offers consumers a variety of over 70 full-length movies and TV shows, including the revolutionary cable TV hit Breaking Bad and movies that range from The Amazing Spider-Man to Moneyball.

“We have been spearheading the advancement of 4K Ultra HD technology from the start, and have now reached another milestone as promised with the Video Unlimited 4K service going live,” said Sony Electronics President and COO Phil Molyneux.

Video Unlimited 4K will feature new release movies for rent or purchase at $7.99 and $29.99, respectively. The price for individual television episodes comes in at $3.99. While this price is a bit high, those are the breaks for being an early-adopter. While the latest 4K content is sky-high in terms of price, there are other benefits to owning a 4K Ultra HDTV. They have the ability to upscale your HD cable or satellite, DVDs and Blu-rays, and even internet video – for higher quality, stunning results.

You can’t talk 4K Ultra HD TV without bringing up HDMI 2.0, and representatives of Sony have announced that all of their new 4K TVs will be upgraded to HDMI 2.0 via a firmware update. The cost vs. benefit ratio is up for debate, but ultimately this is the future of home entertainment and we are on board.

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