Redbox Instant by Verizon, a joint venture by Redbox and Verizon, is now coming to a Roku player near you. The video streaming service, developed to compete with Netflix, Hulu and Vudu, is taking a double-punch approach that allows its subscribers unlimited video streaming and four free physical rentals from any of its 42,000 kiosks in North America.

Launched with almost 5,000 titles from production companies such as Lionsgate, NBCUniversal, Paramount and Sony, Redbox Instant allows instant streaming for its free titles, as well as rental streaming for recently released titles.

The service, which is essentially the lovechild of the classic Redbox DVD-style rental and Netflix instant streaming, is already on Google TV and Xbox Live, and will be coming out with a Roku app “this summer,” the official announcement said.

The partnerships with Roku, Google TV and Xbox are just a few of the ways the company is planning on taking over the home entertainment industry. Native apps for LG and Vizio devices would follow in the next few weeks, Redbox Instant CEO Shawn Strickland said.

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