Philips has released a new smart toothbrush called the Sonicare FlexCare Platinum Connected. The toothbrush is a Bluetooth-enabled electric toothbrush. Its purpose is to help users keep track of their brushing habits and improve upon areas they under/over brush. Improving brushing habits is what it’s all about!

The company’s spokesperson stressed the need for “truly meaningful innovations since anybody can create a connected toothbrush,” explaining that, “most people who go the lengths of buying a fancy $200.00 electric toothbrush probably don’t need a twice daily reminder to brush their teeth.”

In other words, Philips believes that if a company is going to add connectivity to a toothbrush they should do it with a purpose. Not simply for the sake of doing it. A mistake many companies have made in the age of the internet-of-things.

The big push with this new product is the 3D Mouth Map, serving as a method for dentists to designate trouble areas in clients’ mouths due to over and under brushing recorded in individual users. The app uses the data it collects to suggest where users should spend their time brushing their teeth the most. There is even a touchup feature that tacks on extra time after the standard 2 minutes are up for any areas that may have been missed.

On-board sensors track user activity. These actions are recorded ad displayed in real-time. After this information gets aggregated, dentists can draw conclusions about areas that need work before the next checkup. The brush itself has 3 intensity settings, pressure sensors (with a haptic buzz that vibrates if you press too hard) and a timer to make sure you brush for the full 2 minutes. The battery should last over two weeks, making the brush a great travel companion.

The Sonicare FlexCare Platinum Connected will sell for $200.00. Shipping will begin in July of this year. Philips will also offer the new toothbrush bundled with a UV sanitizer to obliterate bacteria on the head of the toothbrush.

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