Steaming content—both videos and music—is so easy now, and so cheap, that I worry we’ve gotten a little spoiled by the experience and will begin to expect everything to be as easy and cheap, forgetting the huge backend infrastructure it takes to make these systems work.

A couple of weeks ago the web went berserk over the Netflix price increase for DVD delivery. The price increase didn’t change the streaming accounts, so I personally didn’t really care. I had stopped Netflix from mailing me plastic discs as soon as I could. My streaming only Netflix account still only costs me $8—which is less than I paid for a Ruben sandwich last night at a pub.

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