The Cupertino-based tech giant sealed a deal with HBO and ESPN to bring the HBOGo and WatchESPN apps to Apple TV. The product, which uses iTunes to deliver purchased and rented media, has sold over 1.1 million television shows and movies combined.
Apple’s CEO, Tim Cook, has expressed interest in remaking the television experience in the past.
“When you look at the TV experience, it’s not an experience that I think very many people love,” Cook said at the D: All Things Digital technology conference. “It’s not one that has been brought up to date for this decade. It’s still an experience much like 10 years ago or 20 years ago.”
View Apple’s full press-release here.
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