Amazon announced an expansion of its Dash buttons product line earlier this month. Dash buttons are those WiFi connected push-buttons you may have seen pictures of on Amazon’s homepage. They let you make a purchase with the simple push of a button. Dash buttons have been on the market for about a year now. Exactly one year after they went live, Amazon has announced that it now has over 100 buttons available.
According to reported data, Amazon’s Dash button orders have increased by more than 75% in the last three months alone. This Dash expansion includes the introduction of 80 more brands joining the lineup. Previously, Dash Buttons focused on consumer packaged goods. Now, they are expanding them into the area of food and drink.
Amazon refused to provide any real numbers regarding these buttons. It is unclear how many customers have purchased Dash Buttons, how many are actually being used, among other questions we’d love to know the answers to.
It seems those who own Dash buttons appear to be active users on Amazon. The company claims Dash button orders occur more than once per minute, on average.
Traditionally, the Amazon Dash Buttons were used to order products like paper towels, detergent, trash bags, diapers, and more. Since their first debut, the buttons are now used for ordering products like bubble gum, Red Bull, Slim Jims, and more. The online retailer has now tripled the number of brands available in the program. With this recent upgrade, there are now over 100 buttons to choose from. Brands include: Brawny, Charmin, Clorox, Doritos, Energizer, Gain, Honest Kids, L’Oreal Paris Revitalift, Lysol, Peet’s Coffee, Playtex, Purina, Red Bull, Seventh Generation, Slim Jim, Snuggle, Starbucks, Trojan, Vitamin Water, and others.
One study found that P&G rules the Dash Button market. Other top 10 companies include PepsiCo, SC Johnson, Kraft Heinz, Reckitt Benckiser, Amazon, Coca-Cola, and Wellness.
Though you have to pay $5.00 to buy a Dash Button, the button itself ends up being free since after you place an order, Amazon credits $5.00 to your account. This, however, was no always the system in place. Originally, consumers had to pay for their Dash Buttons which seemed a little outrageous. The notion that consumers would spend extra money to ultimately spend more money on Amazon. The company must have eventually realized that getting the buttons into the hands of the shoppers was worth the $5.00 in the long run.
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