Why is AV Important? Using and integrating technology creates possibilities. One part art, another part science, AV systems are used to communicate and entertain, and provide comfort, security, and ambience. The convergence of architectural design and AV technologies creates opportunities for integrating form and function in innovative ways—from sophisticated conference rooms and private screening rooms to the ambiance of lighting and entertainment solutions. AV technology plays a pivotal role in bringing your visions to life. AV is no longer an afterthought, but rather, an important planning element in the design process.